Since its introduction in the 90s, the IP PBX (Internet Protocol Private Branch Exchange) software has emerged as one of the best communication tools for enterprise-level organizations. Evolving from electromechanical and electrical PBX, it ended the era of scattered communication tools and brought all communication channels under one virtual roof.
In 2023, the value of the international IP PBX market is estimated at USD 30,821.3 million. With the demand for IP PBX expected to increase at a compounded annual growth rate of 10.4 percent, the valuation is projected to surpass USD 83,146.8 million by 2033.
The contemporary IP PBX phone systems and solutions not only transformed the way large corporations communicated, but also provided a Unified Communication (UC) platform that enables a wide range of channels including voicemail, fax, instant messaging, social media, and conference calls.
This blog post discusses how IP PBX software can benefit large-scale enterprises by providing a unified communication experience. Read on and thank us later.
1. Cost-effectiveness
IP PBX is extremely cost-effective compared to other types of enterprise communication solutions. And there are several reasons behind its cost efficiency. The first is that, unlike many other business communication systems, it doesn’t need specialized hardware, installation costs, and maintenance costs. It also reduces infrastructure costs by eliminating the need for separate voice and data networks. It involves just a one-time investment and no recurring expenses.
The second reason is some of its features such as the least cost routing, which finds the least expensive route to handle all calls. Supposing an enterprise-level organization saves only a couple of cents per call, the savings can still be substantial if it handles hundreds (or thousands) of calls every day. The SIP trunking feature also makes IP PBX extremely cost-effective as it integrates voice and data communication over a single network connection.
The cost-effectiveness of IP PBX software not only helps large enterprise-level organizations to run their large-scale operations while keeping their costs down but it also enables small and mid-sized organizations such as hotels, resorts, and travel agencies to operate at their optimal capacity.
2. Scalability and flexibility
One of the major problems many businesses face while using traditional phone systems is the lack of scalability and flexibility. Be it a PSTN phone system or an electric PBX system, businesses had to buy more systems if they expanded their operations. But would it be surprising to know that IP PBX software is extremely scalable and flexible? Certainly not!
That’s because scalability and flexibility is the hallmark of IP PBX software. One of the biggest advantages of IP PBX software is that it’s tailor-made for large-scale operations. Whether you have hundreds or thousands of employees, good quality IP PBX software can adapt to all your communication needs.
It can easily adjust to a big business’s growing needs and can enable it to add (or remove) users, features, and extensions without having to purchase any additional hardware, reconfigure or rewire hardware, or pay for extra lines. For instance, a few reputable and trustworthy IP PBX software providers offer unlimited extensions, which enable large businesses to add as many extensions as they want.
3. CRM integrations
Did you know that a majority of large companies still don’t have the right integrations? As per a recent study, more than two-thirds of employee phone conference and video solutions aren’t integrated with their Customer Relationship Management (CRM) system. Furthermore, the same study found that 86 percent of respondents depend mostly on their phones to connect with international teams.
CRM integration is extremely essential for unified communication as it enables a seamless and consistent flow of information between various departments (such as customer support, sales, and marketing) in a company. Just imagine a communication system where every touchpoint and every interaction can be managed in one place. That’s the power of CRM integration in unified communication!
By seamlessly integrating with CRM and other business applications, sophisticated IP PBX software makes it easy for your team to contact one another and as well as communicate with customers. By doing so, it enables employees to access relevant customer information as well as transaction history and details.
4. Omnichannel communication
In the digital age, the term ‘omnichannel communication’ is more than just a buzzword for businesses. We are living in a time when almost all of us have uninterrupted access to the internet. When it comes to contacting businesses, a majority of customers prefer communicating via web chats, social media, and instant messaging platforms.
As per research, eight in every ten customers prefer omnichannel strategies when they contact businesses because of seamless experience. That’s why organizations should prepare themselves to receive customer queries from various channels other than phone and text messages.
Sophisticated IP PBX software enables companies to do just that. By integrating various communication channels into one unified and cohesive platform, IP PBX software can enable agents to manage all customer interactions in one place.
5. Remote work performance
Remote working, which was universally adopted by almost all companies across industries after the COVID-19 pandemic, had several positive effects on employees’ productivity and businesses’ bottom line. Many companies are still allowing it and remote work is here to stay.
It would be a nightmare to imagine working remotely by using traditional telephony systems. But with an IP-based phone system, remote working is effortless. As per a study, six in every ten businesses that use IP phones said that they are able to ensure effective coordination and collaboration among remote workers.
IP PBX software is a perfect solution for remote workforce. It enables employees to work from anywhere in the world as long as they have a stable internet connection. It doesn’t matter if the employee is in the office, at home, or on a workcation (even a business trip). IP PBX software enables them to access the same features as they would in their workstations.
Overall, it may be said
IP PBX software is more than just a technological upgrade; it’s a transformational tool that empowers businesses to communicate and collaborate with agility and effectiveness. As enterprises continue to navigate the ever-evolving landscape of business, the adoption of IP PBX software emerges as a strategic move that promises enhanced communication, collaboration, and efficiency. From startups to multinational corporations, IP PBX software levels the playing field, providing organizations of all sizes with the tools they need to succeed in the digital age.
When it comes to choosing the right IP PBX software for your organization, it’s extremely crucial to partner with a trustworthy and reputable unified communication solutions provider that has a solid track record and years of experience in providing the best-in-class IP PBX software. Joining hands with the right solution provider can be one of the best decisions you can make for your business.
