Custom label finishing is a crucial aspect of label design that goes beyond the initial printing process. It is often the last aspect people think about after all the finalizing steps following shape, size and design.
It involves selecting the right coating treatments to enhance the appearance, durability and overall aesthetics of your labels.
Among the various finishing options available, matte laminate gloss laminate or holographic laminate stand out as popular choices. Let’s explore how these finishing options can elevate your custom labels:
 Matte Laminate: Understated Elegance
Overview:
Matte laminate is a finishing technique that adds a non-reflective, smooth and velvety texture to the label surface. It reduces glare and provides a sophisticated, understated look.
Benefits
Elegant Aesthetics: Matte laminate imparts an elegant and muted appearance to your labels, making it an excellent choice for brands that prefer a more subtle and refined presentation.
Fingerprint Resistance: The matte finish is less prone to showing fingerprints and smudges, maintaining the label’s clean and professional look even after handling.
Best Suited For:
Luxury Products: Matte laminate is often associated with premium luxury brands, enhancing the perceived value of the product.
Text-Heavy Labels: Ideal for labels with extensive text, the lack of glare ensures readability under various lighting conditions.
Gloss Laminate: Vibrant and Eye-Catching
Overview
Gloss laminate involves the application of a shiny reflective coating to the label surface. It enhances colour vibrancy, creates a polished appearance and adds a protective layer to the label.
Benefits
Color Intensity: Gloss laminate amplifies colour intensity, making it an excellent choice for labels that aim to grab attention and stand out on the shelf.
Durability: The glossy coating provides a protective layer that makes the label resistant to scratches, moisture and general wear and tear.
Best Suited For:
Product Visibility: Ideal for labels on products where vibrant colors and high visibility are crucial, such as in retail environments.
Brands Emphasizing Modernity: Glossy labels convey a modern and dynamic aesthetic, making them suitable for brands targeting a contemporary audience.
Holographic Laminate: Captivating and Unique
Overview
Holographic laminate involves the application of a special film that diffracts light, creating a mesmerising iridescent effect on the label. It produces a shifting array of colours and adds a unique visual dimension.
 Benefits
Eye-catching Appeal: Holographic finishes create a captivating or dynamic visual impact, making your labels stand out and engage consumers.
Anti-counterfeiting: The intricate holographic patterns can serve as security features, deterring counterfeiting and enhancing the authenticity of your products.
Best Suited For:
Limited Editions: Ideal for labels on limited edition products, as the holographic effect communicates exclusivity and uniqueness. Tech and Entertainment Products: Well suited for brands in the tech or entertainment industry where a futuristic and attention-grabbing appearance aligns with the brand image.
Considerations for Choosing Finishes
1. Brand Image
Consider the overall image and personality of your brand. The finish you choose should align with the perceived values and aesthetics of your brand.
 2. Product Type
The nature of your product and its packaging material may influence the choice of finish. Consider factors such as the product’s intended use, packaging material and target market.
3. Consumer Perception
Think about how your target audience might respond to different finishes. Matte finishes may convey sophistication, while gloss finishes might suggest modernity. Holographic finishes, on the other hand, may create excitement and intrigue.
4. Budgetary Constraints
The cost of different finishing options varies. Consider your budget and weigh the added value that each finish brings to your label design.
Conclusion
In conclusion, custom label finishing is a nuanced decision that requires careful consideration of both aesthetic and functional factors.
Whether you opt for the subtle elegance of matte laminate, the vibrant allure of gloss laminate, or the captivating uniqueness of holographic laminate, the finishing touches on your labels can significantly impact how consumers perceive and engage with your brand.
Talk to professionals to learn more about this, get best pricing and see how you can apply the right one for your own branded packaging.
