Instagram’s landing page serves to direct social network users to an external page. It can offer more information about the company, generate more leads, and increase sales possibilities.
Have you ever thought about creating a landing page for Instagram? Social networks are expected to be an excellent gateway for capturing leads and new sales opportunities.
After all, 90% of Instagram users are brand followers. If the intention is to attract traffic to the company’s website, having an Instagram profile with several publications is not enough.
The user must leave the social network to check out its content. The landing page is a way to accomplish this task, and that is what we are going to talk about in this post.Â
What are Landing Pages?
The landing page is a page that has the objective of conversion; that is, it has the function of making the user perform a specific action, such as downloading an e-book, accessing particular content, or even making a purchase.
To achieve this goal, it must contain some essential elements, including the title, description of the offer, related images, contact form, and CTA button, which is the call to action.Â
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What is the landing page for Instagram?
Instagram doesn’t allow inserting clickable links to external websites in regular posts published in the feed. In practice, a few options are available; some are promoted posts, the link in the bio, and stories.
A landing page for Instagram is an external page associated with one of the options we mentioned and will be used to direct followers to it.
In this way, they will be able to continue the action initiated by the CTA and follow their trajectory through the sales funnel.
What are the benefits of having landing pages on Instagram?
Having a landing page on Instagram is essential so that followers have more options to get in touch with the company and learn more about it. But that’s not all; check out the main benefits of using this feature.
Increase the number of leads
According to data on Instagram published by Statista for June 2023, Portugal has over 6.4 million users, which accounts for over 64% of its entire population. Meanwhile, Cristiano Ronaldo, the Portuguese athlete, is the highest Instagram follower with over 359 million followers.
Faced with such an audience, we can see why it is an excellent alternative to use a landing page on this channel to increase the number of leads.
Get more accurate results
Instagram offers several resources to monitor interactions between posts and activities on the platform. However, when using a landing page, it is possible to analyze more accurate data and thus have more details about the strategy’s success.
Drive Focus on Mobile
When adding an external link on Instagram, the targeted website must be responsive; it works properly on most devices.
However, this will only be possible if the site is prepared for it. In these cases, a landing page is the ideal solution, as it can be done on a single page and offer all the information to visitors.
Step by step instructions for creating a Landing Page for Instagram
Now that you know the benefits of using a landing page for Instagram, check out the steps to accomplish this task.
Count on specific tools for Lead Generation
Several landing page creation tools are available on the market, and they offer several features, such as landing page template options and ways to track data about user interaction with the page.
In this way, it is easier to follow the evolution of the campaign.
Create a new Landing page, thinking about Mobile Usability
Instagram is a mobile-oriented social network. Therefore, the landing page must also follow this guideline. You need to consider the different sizes of device screens to ensure that the page works perfectly on any smartphone or tablet model.
Think Content
The landing page’s content must reflect its purpose; that is, the text and elements present on the page must reflect its objective. Therefore, if the intention is to invite visitors to register for a webinar, for example, the page should include information about the event and a form for registration.
Discover 3 best practices to succeed with the landing page for Instagram
We can use a landing page on Instagram in several ways. However, reasonable procedures must be followed to ensure success in the campaign. Check out the main recommendations when performing this task.
- Be minimalist
As we mentioned, Instagram is a mobile-oriented network. Therefore, I prefer to create cleaner pages without visual pollution with the right amount of essential elements to achieve the campaign’s purpose.
- Avoid long pages
A long page with many scrolls can make the visitor give up halfway through before reaching the goal, which is conversion. As this is not the intention of the landing page, add only a little information to the page to avoid this possibility.
- Make sure it fits your brand
Remember to use elements that help the visitor identify and recognize the brand when creating the landing page. One way to do this is to insert the company logo and apply the colors and images that refer to the brand. Also, perform A/B testing to ensure good usability and better user experience.
Using a landing page on Instagram is a way to attract followers to the company’s website or a specific page to let them know more about an offer or products and services offered. This is a way to obtain several benefits, such as increasing the number of leads and sales possibilities.Â
Now that you know the benefits of a landing page to generate leads, how about checking out our webinar on creating more conversions with content?
