Grabbing people’s attention is a tedious task in today’s time. For businesses, especially e-commerce companies, it is important to target an interested audience. For an e-commerce company to grow, it requires an engaged audience interested in its products or services. Video marketing has emerged as a solution to this and has become a top priority.
Video marketing not only helps a company to reach a greater audience but also helps in the overall growth of the company. The audience can interact and build trust with the companies and get to know their products and services better.
In this blog, we will see how e-commerce videos can help e-commerce companies grow and help them raise their sales.
How Can Video Marketing Be Used to Help E-Commerce Succeed?
There are many ways in which video marketing can be used to accelerate the success of e-commerce, some of them are:
1) Building An Audience On Social Platforms
Social media helps e-commerce companies in a different number of ways. It helps the companies to reach a greater audience worldwide. It helps the audience to build trust in the company. It helps in the interaction, enhances sales, and helps to establish a devoted following. The companies can inform about their services and products to comparatively a larger number of people.
According to recent studies, almost 75 percent of marketers have reported higher traffic, and 90 percent claim that their social media has helped in boosting the company’s growth.
Social media helps companies by building a platform where customers can ask their queries. It helps in building a positive and interactive image of the brand. With the live video option available on Instagram and Facebook, companies can develop relationships with customers and make it possible for the brand to interact more personally and authentically.
2) Improves SEO Rankings
E-commerce explainer videos help companies to have additional opportunities to attract high-quality visitors to their pages which results in improvement of SEO.
Video marketing benefits SEO both directly and indirectly. The video alone influences your ranking and it influences the other factors that go into Google’s selection system.
This implies that not only is the video content itself probably going to rank higher in search results, but it can also have a good effect on other search engine-optimized components of your website.
Additionally, it is important to remember that Google owns YouTube. It is reasonable to suppose that Google will more frequently offer search engine results pages that link to its video hosting service.
3) Appeals To Mobile Users
Mobile users frequently consume content while on the road or in between brief stops. E-commerce videos are a great option for this because they are simple to watch and consume, especially in tiny, manageable portions.
E-commerce videos do not require lengthy reading so it helps people to swiftly cater to the information which makes it an ideal option for users with time constraints. Mobile devices account for over 75% of all video consumption worldwide.
Videos are a great content type for mobile users who enjoy sharing intriguing content with their networks because mobile users are also quite active on social networking platforms.
4) Encourages Clients To Purchase
By adding e-commerce videos, the audience can get a better knowledge of the product or service your brand has to offer. The audience gets to know the purpose of the product or service, its features, and its advantages.
E-commerce videos can boost a company’s conversion rates by 80% if included on landing pages.And its is only one of many benefits of using animated videos by Ecommerce company.
So, including video testimonials is an excellent method of positively influencing customers. Anyone can be persuaded to buy anything by hearing and seeing actual individuals talk about their positive experiences.
5) Creating Video Testimonials
Video testimonials act as a powerful asset for e-commerce companies and play a crucial role in building trust, enhancing credibility, and influencing potential customers.
Video testimonials help in adding a human touch to the brand. When influencers or content creators share their reviews with the audience, they help build a connection between an audience and the brand.
Video testimonials help customers to express their emotions and their satisfaction with the product. Video testimonials have the power to attract customers and add to the growth of e-commerce companies.
Conclusion
To sum up, video marketing is the key to the success of e-commerce companies. E-commerce videos can help an e-commerce company reach a wide audience, explain their products or services, interact with customers, and help in the growth of their company.
